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Big Ideas 2023 Summary: Digital Consumers
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BIS2022 - Digital Consumers: Spending More Time and Money Online
The new digitally native consumer is spending an increasing amount of time socializing, playing, and purchasing online. As digital takes share in our daily lives, we believe the market—as measured by online entertainment spend, advertising spend, and platform e-commerce fees—is likely to grow significantly.
BIS2022 - Web3: An Internet Revolution
Now that consumers are spending more time and resources online, the importance of digital assets is likely to increase considerably as consumer spending shifts to virtual worlds.