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ARK’s FAQ

Investing in innovation starts with understanding it.
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ARK’s FAQ

Questions About ARK Invest:

We believe innovation is key to long-term growth of company revenues and profits. Our mission is to deliver long-term capital appreciation with low correlation to traditional investment strategies by identifying and investing in the leaders, enablers and beneficiaries of disruptive innovation.

Cathie Wood registered ARK as an investment adviser in January 2014. Cathie founded ARK to focus solely on disruptive innovation. Throughout her career, Cathie’s focus on innovation led her to recognize that technology increasingly is blurring the lines between and among sectors. As a result, she believes the traditional research world is not set up to follow innovative companies. By researching across sectors, industries and markets, ARK seeks to identify companies that are leading and benefiting from cross-sector innovations such as robotics, energy storage, DNA sequencing, artificial intelligence, and blockchain technology. Since launching its first funds in 2014, ARK now provides investment management services across North America, Asia, Australia, and Europe. The firm offers a range of investment vehicles including ETFs, institutional and retail separately managed accounts, US and international mutual funds, and a UCITS fund. ARK’s investment strategies include: Autonomous Technology and Robotics, Next Generation Internet, Genomic Revolution, Fintech Innovation, 3D Printing, Israel Innovative Technology, Mobility-as-a-Service, Space Exploration, and the overall ARK Disruptive Innovation Strategy.

Cathie Wood founded ARK Invest to focus solely on disruptive innovation and to capitalize on the investment opportunities it creates. Over her career, she came to recognize that investing in disruptive innovation demands:

-ACTIVE management to capitalize on the rapid change innovation creates.
-An open RESEARCH ecosystem that is freed from sectors, geographies, and market caps to capture the convergence of technology.
-The sharing of KNOWLEDGE to gain a deeper understanding of the areas we are researching and investing in.

So, ARK is an acronym for: Active Research Knowledge.

A research team rooted in over 40 years of experience in identifying and investing solely in disruptive innovations that should change the way the world works and deliver long-term growth as industries transform. Despite its potential, ARK believes the full magnitude of disruptive innovation and the investment opportunities it creates are often unrecognized or misunderstood by traditional investors. ARK researches across sectors, industries, and markets to gain a deeper understanding of the convergence and market potential of disruptive innovations. ARK believes that its consistent investment process and active management of high-conviction portfolios capitalizes on rapid change and avoids industries and companies likely to be displaced by innovation.

ARK’s Open Research Ecosystem seeks to capitalize on rapid change through an open approach and the convergence of insights. ARK believes that a combination of top-down and bottom-up research allows us to size the investment opportunity of disruptive innovation, and then detect and evaluate companies best positioned to benefit. To gain a deeper understanding of quickly changing themes, ARK employs an open research strategy to gather information, both helping to define and refine its internal research process. Inputs include Theme Developers, who are thought leaders in their fields, social media interactions, and crowd-sourced insights as people respond to ARK’s public research. By applying technological concepts and external inputs to traditional approaches, ARK seeks to create a more transparent, creative, and interdisciplinary investment process.

Theme Developers are thought leaders from a variety of fields who offer meaningful insights, experience, and subject matter knowledge in one of ARK’s research themes. ARK actively engages with Theme Developers as part of our research ecosystem. If you have subject matter expertise and are interested in becoming a Theme Developer for one of our research themes, please contact ARK. ARK Theme Developers are not employees of ARK and do not receive compensation from ARK.

ARK Invest and our cyber security vendors are aware of fake websites, YouTube channels, and other social media accounts posing as ARK Invest, Cathie Wood, and/or members of the ARK Invest team. We report these impersonators immediately to the relevant parties who have the authority and responsibility to remove the content.


ARK Invest, Cathie Wood, and members of the ARK Invest team will never solicit funds, including cryptocurrency, via social media, YouTube videos, WhatsApp, and/or direct messages. We do not offer any crypto giveaways, private investment mentorships, guaranteed returns, or similar. Any accounts or websites claiming otherwise are not affiliated with ARK Invest in any way and we encourage you to follow the government’s advice on reporting these scammers. The steps for reporting can be viewed at the following website: Report Scams and Frauds | USAGov.


The only social media accounts associated with ARK Invest are listed below.


–The only advisor or investment-related sites affiliated with ARK Invest are ark-invest.com, ark-funds.com, and ark-ventures.com.

–The only official X (formerly Twitter) accounts affiliated with ARK Invest, ARK Funds, Cathie Wood, and our research team can be found on our ARK Twitter list.

–The only official YouTube account associated with ARK Invest is this verified account.

–The only official Instagram accounts in use that are associated with ARK Invest on Instagram are the verified @arkinvest account, verified @cathiewoodark account, and the @ark_funds account.

–The only official Facebook accounts in use by ARK Invest are this verified ARK Invest account, the verified Cathie Wood page, and the ARK Funds account.

–The only official LinkedIn account in use by ARK Invest is this account.

–The only official Reddit account affiliated with ARK Invest is this account.

–The only official TikTok account in use by ARK Invest is this verified account.


Below is a list of common impersonation scams targeting ARK Invest.


X (formerly) Twitter: There are several different impersonation scams to watch for on X.


Scam 1: Scammers often create a handle similar to existing ARK Invest accounts, including those for Cathie Wood and the research team, with a slight variation (e.g. A scammer could use a ‘0’ to replace an ‘o’ in an X handle).


An impersonator account will often retweet real tweets from the ARK account they are impersonating to create a real-looking timeline. Then, they often reach out via direct message and claim to be the real ARK employee and offer investment programs, crypto giveaways, guaranteed returns, or similar, and direct you to a fake website that typically incorporates “ARK” or “Cathie Wood” into the domain name. ARK Invest will never offer these programs, especially via social media. The only advisor or investment-related sites affiliated with ARK Invest are ark-invest.com, ark-funds.com, and ark-ventures.com.


Scam 2: Scammers create an account claiming to be a financial professional. They then reach out, often via direct message, claiming to have a partnership with ARK Invest, Cathie Wood, and/or an ARK affiliate. The scammers then often offer a private investment program, including crypto mining, which is only available through a third-party website. These websites are scams and are not affiliated with ARK Invest in any way. ARK Invest and those with any affiliation to ARK will never solicit investments, including offering investment programs, through social media private messages.


Scam 3: Scammers create an X account named “ARK Invest,” though with any X handle (e.g. the handle could be @JohnDoe123456789, while the name is “ARK Invest”), and add followers to an X List with a name that implies a crypto giveaway. The X user receives a notification that “ARK Invest” has added them to this “giveaway” list. This list typically uses an image of a doctored, fake tweet from the verified ARK Invest account offering a crypto giveaway, or similar, including a link to a scam website where the giveaway is taking place. ARK Invest will never offer any crypto giveaways, private investment mentorships, guaranteed returns, or similar, via social media, including via an X list.


The only official X accounts affiliated with ARK Invest, ARK Funds, Cathie Wood, and our research team can be found on our ARK Twitter list.


YouTube: There are several different impersonation scams to watch for on YouTube.


Scam 1: Scammers often hack an established third-party channel and rebrand it to look like ARK Invest or Cathie Wood, with a name such as “ARK Invest,” “ARK Invest Live,” or similar. These impersonators then typically use existing ARK Invest content, including “The ‘B’ Word” conference with Cathie Wood, Jack Dorsey, and Elon Musk, as well as episodes of “In The Know With Cathie Wood,” to create a fake “live” stream event. During these streams, the scammers often promote a fake cryptocurrency giveaway where they claim they will double the amount of cryptocurrency a user sends to a crypto address and direct viewers to a fake website. These websites typically incorporate “ARK” or “Cathie Wood” into the domain name. ARK Invest will never offer this type of giveaway. The only advisor or investment-related sites affiliated with ARK Invest are ark-invest.com, ark-funds.com, and ark-ventures.com.


Scam 2: Scammers create impersonator accounts to respond to comments on videos on ARK Invest’s verified channel. These impersonators often use the ARK Invest name, Cathie Wood name, or a variation that includes a number or email address to contact, as well as the ARK logo. This scam typically involves the impersonator asking commenters to contact them via WhatsApp or at a non ark-invest.com email address. ARK will never ask followers to reach out to them via WhatsApp or any non ark-invest.com email. Please verify that any comment claiming to be from ARK Invest has the official YouTube-verified checkmark.


The only official YouTube account associated with ARK Invest is this verified account.


Instagram: Scammers often create handles similar to ARK Twitter accounts, including those for Cathie Wood and the research team. ARK’s research team is not on Instagram. The only official Instagram accounts in use that are associated with ARK Invest on Instagram are the verified @arkinvest account, verified @cathiewoodark account, and the @ark_funds account.


Facebook: Scammers often create impersonation profiles for ARK Invest and Cathie Wood. The only official Facebook accounts in use by ARK Invest are this verified ARK Invest account, the verified Cathie Wood page, and the ARK Funds account. Any account claiming otherwise is an impersonation. ARK and anyone affiliated with ARK will never solicit funds, investments, or offer crypto giveaways on social media, including Facebook.


LinkedIn: Scammers often create impersonation profiles for Cathie Wood and other members of the ARK Team. The only LinkedIn account in use by ARK Invest is this account. Any account claiming otherwise is an impersonation. ARK and anyone affiliated with ARK will never solicit funds, investments, or offer crypto giveaways on social media, including LinkedIn.


ARK on Other Social Media Platforms: ARK Invest also has a company social media account on TikTok and Reddit. These are the only accounts affiliated with ARK Invest on TikTok and RedditAnyone claiming otherwise, including those offering investment advice, private investment programs, cryptocurrency giveaways, and similar offers, are impersonators.

Questions about ARK’s Investment Process:

ARK utilizes thematic investing to capture disruptive innovation. Thematic investing seeks to capitalize on long-term trends that cut across economic sectors and geographic boundaries. ARK believes thematic strategies can better adjust for rapid change and incorporate a deep understanding of the underlying drivers of long-term value creation and risk. ARK researches across sectors, industries, and markets to gain a deeper understanding of the convergence and market potential of disruptive innovations, and thus size the investment opportunities more appropriately.

ARK’s thematic analysts ask the questions:
– Where is the next big disruptive innovation?
– What is the size of the total market?
– Which industries will be disrupted?
– Which companies will emerge as the winners?

Thematic investing can offer a low correlation of relative returns to traditional growth strategies and negative correlation of relative returns to traditional value strategies, offering diversification for investors. While benchmarks reflect past successes, thematic investing seeks to capture future growth allowing investors to earn a market premium. A constant focus on secular changes and disruptive innovation can offer a portfolio hedge in a rapidly changing world and complement traditional index-based strategies.

ARK believes that disruptive innovation cannot be constrained by market capitalization, geographic boundaries, or sectors. We research and invest in a wide range of companies, from mega caps to micro caps that we believe are going to contribute to and benefit from the rapidly changing market landscape. Small cap companies may offer a higher growth opportunity, whereas large cap companies may offer less volatility.

ARK’s cross-sector portfolios aim to uncover disruptive innovation that impacts multiple industries. Unlike traditional investment strategies that specialize in certain narrowly focused sectors of the economy, ARK uses a theme-based approach unconstrained by economic sectors.

ARK’s investment process initially examines from the top-down how the world is changing and where it is headed. ARK employs an open research strategy to gather information, both helping to define and refine its internal research process. Inputs include theme developers who are thought leaders in their fields, social media interactions, and crowd-sourced insights as people respond to ARK’s public research. Using this information in an iterative fashion, ARK’s research and investment team work to “size” and “re-size” the opportunities. As a result of extensive and iterative research steps, ARK anticipates and quantifies multi-year value-chain transformations and market opportunities. Through this process, specific companies percolate to the top as best positioned to benefit from the identified investment premise, at which point ARK begins its bottom-up process. ARK scores potential investments based on key metrics, inputting the values into a proprietary scoring system to quantify the companies in the context of the opportunity. Finally, as the CIO and Portfolio Manager, Catherine Wood has the final accountability for the selection of investments and approval for all investment decisions.

ARK will trim or add to positions to (i) take advantage of opportunities created by short-term negative market actions or market sentiment; (ii) provide liquidity to invest in companies in which ARK has relatively more confidence; or (iii) fund names that ARK believes offer relatively more market opportunity relative to current price. ARK uses its own scoring system to value companies and monitor the underlying investment thesis. Any score downgraded to 6 or lower (on a score from 1-10) triggers full stock review. ARK will sell a company if it believes that a disruptor has become disrupted itself, or that it is no longer on the leading edge of fast-moving industries or innovation. Note: This only applies to ARK’s actively managed ETFs. The index ETFs are designed to track an index.

Understandably, during the past 15 years of financial volatility, investors may have gravitated to a disproportionate weighting in risk-averse strategies, including cash, bonds, and high dividend yielding stocks. It seems investors might have associated change more with crisis and risk than with innovation and opportunity. ARK believes that the path to creating a well-balanced portfolio is by combining both higher and lower risk investments. In fast-moving themes, like those of our strategies, volatility is the foundation of opportunity and potentially higher returns. For that reason, ARK focuses on promising areas of disruptive innovation centered around artificial intelligence, robotics, energy storage, DNA sequencing, and blockchain technology.

ARK manages its strategies in a benchmark agnostic manner. Despite this, ARK often illustrates the performance of its portfolios relative to broad market indices, including the S&P 500 Index, Russell 3000 Growth Index, and the MSCI World Index. While most of the names in ARK’s portfolio are either not part of broad-based indices or represent very small weights, ARK believes the companies it invests in will be prominent in such indices over a full market cycle. Note: This only applies to ARK’s actively managed ETFs. The index ETFs are designed to track an index.

During “risk-on” markets, ARK’s strategies should outperform. Investors come to recognize the misunderstood nature of many companies’ fundamentals and look to identify companies that are leaders rather than the largest market capitalization company in a passive index. Volatility can be positive on the up-side. The issuers ARK invests in generally do not comprise significant portions of broad-based indices.

ARK’s strategies normally underperforms in “risk off” markets. This happens, in part, because other investors and advisers tend to return to benchmark names at such times, which ARK generally does not. ARK believes that at such times, the fundamentals for the companies held in its portfolios look better. As businesses in tough times seek to make changes and become more efficient, ARK believes that the companies held in the ARK portfolios are ultimately more in demand.

The typical annual name turnover in ARK’s representative Disruptive Innovation Strategy portfolio is around 15%. If a stock’s thesis is unchanged, ARK tends to trade around the periphery. If a stock’s share price has fallen in the market due to short-term controversy, ARK tends to increase its position (providing the thesis is unchanged). If a stock is overhyped, ARK will trim the position to take profits. Trading in both profitable and unprofitable investments that do not have thesis changes is generally for the purposes of reallocating into names with higher upside to the valuation target, from names that we believe have diminished upside. Individual share turnover numbers are higher as a result, approximately 70% historically. (Timeframe: Five years. Turnover may vary due to active portfolio management.)

ARK suggests a long-term investment horizon of a full investment cycle, or 7+ years. ARK aims for benchmark agnostic long-term growth of capital, by focusing on ARK’s belief that innovation is key to growth. ARK believes it will outperform broad-based benchmarks over the course of a full-market cycle, with low correlations of relative returns to traditional growth strategies, and negative correlations of relative returns to traditional value strategies.

Questions about Disruptive Innovation:

ARK defines disruptive innovation as the introduction of a technologically enabled product or service that changes an industry by creating simplicity and accessibility while driving down costs. Innovation enables industry growth, facilitates convergence across different sectors of the economy, and drives long-term investment opportunities. Over time, innovation should displace industry incumbents, increase efficiencies, and gain majority market share. For that reason, ARK focuses on innovations centered around artificial intelligence, robotics, energy storage, DNA sequencing, and blockchain technology, all of which we believe are converging to change the way the world works.

Technology is disrupting our world at an accelerated rate. Multiple innovation platforms are enabling industrial growth and facilitating convergence across multiple sectors of the economy and industries. The full magnitude of these innovations and the investment opportunities they create are often unrecognized or misunderstood by traditional investors. More importantly, disruptive innovation impacts and concerns all our lives and changes the way the world works for the better, from communication and transportation, to education and healthcare.

We believe that artificial intelligence, DNA sequencing, robotics, energy storage, and blockchain technology are the innovation platforms leading the global economy into what could be the most transformative period in history. We believe that historians will look back on this era as one of unprecedented technological foment. They will see critical inflections in artificial intelligence and DNA sequencing and editing; they will recognize this as the 10 year stretch when robotics proliferation became inevitable and when the battery became the fundamental unit of energy delivery; and they will identify in blockchain and cryptocurrencies the roots of the structure that would grow to upturn the entire business and financial landscape. We believe these technologies will transform the way the world works, upending incumbent providers and creating fortunes as new businesses propel the global economy forward.

Not only will innovation stimulate substantial growth and create new markets, we believe it also will disrupt sectors which historically have stoked high inflation. We believe that global oil demand is likely to peak within the next few years as electric vehicles begin to scale and as autonomous electric taxi networks account for an increasing share of miles traveled. DNA sequencing will introduce science to health care decision-making in a way never before possible, minimizing the guess work and eliminating waste. At the same time, robots will serve not only as an antidote to labor shortages that are cropping up in the US, Japan, China, and elsewhere, but also should increase productivity, one of the most powerful forces against inflation.

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